This article throws light upon the top four techniques used to study social attitudes. The techniques are: 1. Verbal Techniques 2. Pictorial Techniques 3. Play Techniques 4. Psychodrama and Sociodrama Techniques. 1. Verbal Techniques: (a) Word Association Test: In this test a number of words are presented to the subject, one by one, and he… Continue reading Study of Social Attitudes: Top 4 Techniques | Social Research
Category: Attitudes
Measuring the Attitude of Individuals | Social Research | Sociology
This article throws light upon the three types of scales that are used for measuring the attitude of individuals. The types are: 1. Differential Scales 2. Summated Scales 3. Cumulative Scales. Type # 1. Differential Scales: These scales used for the measurement of attitudes are closely associated with the name of L.L. Thurstone, hence are… Continue reading Measuring the Attitude of Individuals | Social Research | Sociology