Archive | Attitudes

Study of Social Attitudes: Top 4 Techniques | Social Research

This article throws light upon the top four techniques used to study social attitudes. The techniques are: 1. Verbal Techniques 2. Pictorial Techniques 3. Play Techniques 4. Psychodrama and Sociodrama Techniques. 1. Verbal Techniques: (a) Word Association Test: In this test a number of words are presented to the subject, one by one, and he is asked to indicate the [...]

By |2017-06-13T18:00:34+00:00June 13, 2017|Attitudes|Comments Off on Study of Social Attitudes: Top 4 Techniques | Social Research

Measuring the Attitude of Individuals | Social Research | Sociology

This article throws light upon the three types of scales that are used for measuring the attitude of individuals. The types are: 1. Differential Scales 2. Summated Scales 3. Cumulative Scales. Type # 1. Differential Scales: These scales used for the measurement of attitudes are closely associated with the name of L.L. Thurstone, hence are often called Thurstone- type scales. [...]

By |2017-06-13T18:00:33+00:00June 13, 2017|Attitudes|Comments Off on Measuring the Attitude of Individuals | Social Research | Sociology
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