In this article we will discuss about the techniques used in content analysis of a book. Berelson defines 'content analysis' as a "research technique for the objective, systematic and quantitative description of the manifest content of communication." Content analysis is a methodologically sophisticated version of the commonsense technique of finding out how an author of a book has treated a [...]
After reading this article you will learn about:- 1. Types of Observation 2. Merits and Limitations of Observation 3. Difficulties. Types of Observation: Observation may take place in the natural or real life setting or in a laboratory. Observational procedures tend to vary from complete flexibility to the use of pre-coded detailed formal instrument. The observer may himself participate actively [...]
After reading this article you will learn about the structures and unstructured interviews used for conducting social research. The Structured Interviews: Such interviews involve the use of a set of pre-determined questions and highly standardized techniques of recording. The reasons for standardization is to ensure that all respondents reply to the same questions; that is, any given question has the [...]