This article provides information about the analytical comparison between internet and other mass media: There had been attempts to compare Internet and other mass media in terms of audience. Baran and Davis characterise mass communication as a process involving: (i) an organised sender, (ii) engaged in the distribution of messages, (iii) directed towards a large… Continue reading Mass Media: Analytical Comparison between Internet and other Mass Media
Category: Communication
Mass Media: Impact of Globalisation on Mass Media
This article provides information about the impact of globalisation on mass media: During 1980s new technologies transformed the world of media. Newspapers were written, edited and printed at distance, allowing for the simultaneous editions of the same newspaper to be published from different parts of the world. Radio became increasingly specialised with thematic and sub-thematic… Continue reading Mass Media: Impact of Globalisation on Mass Media
Mass Media: Impact of Mass Media on the Socio-Cultural Life of People
This article provides information about the impact of mass media on the socio-cultural life of people: The impact of mass media on the socio-cultural life of people: Television and other medium of mass communication is an integration of technology, culture, commerce and politics.